Moonfish empowers you to accelerate the ramp-up of personalization by providing access to a packaged and industrialized AI factory. It enhances your customer knowledge by enriching your customer data with new indicators. These indicators enable you to meet most of your needs for segmentation and personalization of marketing campaigns.
Its power is based on three major strengths:
Based on your use case, we offer a wide catalog of customer indicators that enable you to address it. These indicators are calculated for each of your customers based on their past behaviors and other exogenous factors to your activity. They originate from the most advanced Data Science techniques of learning and optimization.
These new indicators are directly accessible from your tools, allowing you to use them in line with your existing business processes for targeting and personalizing marketing campaigns. Moreover, you will also have access to the Moonfish interface, enabling you to create new indicators in just a few clicks.
With the wide variety of connectors available, you can easily connect Moonfish to all your tools in just a few clicks and without any IT impact. Once connected, all your Moonfish indicators will be automatically updated with your data.
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“Intégrer la personnalisation dans sa stratégie d'activation client
permet de générer 40% de revenu additionnel
par rapport à la moyenne du secteur”
Depending on the needs your CRM team encounters, Moonfish enriches your tools with new customer indicators, called Smart Tags, to personalize targeting and/or individualize the content of your campaigns.
En savoir plus +
En personnalisant mes contenus avec des recommandations individualisées.
En recommandant des produits proches ou complémentaires pour favoriser l'upsell et le cross-sell.
En identifiant le bon niveau de promotion pour chaque client.
En identifiant les catégories d’intérêt pour chacun de mes clients.
En identifiant les catégories d’intérêt pour chacun de mes clients.
En identifiant les catégories d’intérêt pour chacun de mes clients.
En identifiant les catégories d’intérêt pour chacun de mes clients.
En identifiant en amont des comportements typiques du churn.
En identifiant en amont les prospects à plus fort potentiel.
Moonfish is a SAAS solution developed by ClaraVista, a company specialized for 20 years in optimizing marketing and CRM performance through data. By integrating marketing, Data Science, and IT expertise from the outset, ClaraVista has unique experience in the design and deployment of personalization across all types of organizations.
We have an exposed and fully customizable API so that we can connect Moonfish to any tool. We also provide our team of Data Engineers to assist you in this setup.
From the Moonfish interface, you can control all your metrics and directly set their update frequency.
Moonfish has been designed to seamlessly integrate with your business processes. In this regard, the interface provided is accessible from your existing tools and is not intended to be used on a daily basis. It allows you to control all your metrics and quickly create a new one if needed.
Moonfish enables CRM teams to create indicators that suit their upcoming marketing needs, making them the primary users. However, the interface also provides results to aid in understanding and explaining the algorithms that calculated the indicators. Therefore, Data teams can also access it to analyze the results.
© 2024 Moonfish SAS. Developed in Paris
