Maximize

The rehearsal

Of purchases

CROSS-SELL AFFINITY

RETAIL

Identify customers who are likely to be interested in a product launch

Context

As part of the launch of a new product, the objective of this test was to introduce this product to people who may be interested in reduce commercial pressure while maximizing the revenue generated by the campaign. Moonfish's cross-sell affinity algorithm made it possible to precisely adjust the size of the targeted audience based on an indicator that can be directly used in CRM tools

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Objectives

• Maximize the conversion rate of the campaign (measurable impact in the short term)
• Decrease the unsubscribe rate(measurable impact in the short term)

Implementation

+ 14%

additional turnover from the first campaign

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Data sources

Nomber of parameters

590

Set-up duration

5 days

Update frequency

Monthly

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Success Stories

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I have custom tools within my information system, how can I connect them to Moonfish?

We have an exposed and fully customizable API so that we can connect Moonfish to any tool. We also provide our team of Data Engineers to assist you in this setup.

I am in an industry where real-time is crucial, how can I ensure that my metrics stay up-to-date?

From the Moonfish interface, you can control all your metrics and directly set their update frequency.

How is Moonfish not just another tool my teams will have to learn to use?

Moonfish has been designed to seamlessly integrate with your business processes. In this regard, the interface provided is accessible from your existing tools and is not intended to be used on a daily basis. It allows you to control all your metrics and quickly create a new one if needed.

For whom is Moonfish built?

Moonfish enables CRM teams to create indicators that suit their upcoming marketing needs, making them the primary users. However, the interface also provides results to aid in understanding and explaining the algorithms that calculated the indicators. Therefore, Data teams can also access it to analyze the results.

Scale-up on CRM personalization with Moonfish