Individualize

The contents

PRODUCT RECOMMENDATION

RETAIL

Integrate a product recommendation section into your marketing emails

Context

This test allowed us to measure the performance of a custom section in an email template to highlight a selection of recommended products. Thanks to the Moonfish recommendation algorithm, personalization could be implemented directly in the email editor in a few clicks.

Cette étude vous intéresse ?

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Objectives

• Maximize the click rate of the campaign (measurable impact in the short term)
• Maximize customer retention by offering products adapted to each customer (measurable impact in the long term)

Implementation

+ 10%

additional turnover from the first campaign

Il semblerait que l'adresse mail soit incorrecte...

Data sources

Nomber of parameters

540

Set-up duration

6 days

Update frequency

Monthly

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Success Stories

Qualify
your entire
customer base
according to
your usecase

I have custom tools within my information system, how can I connect them to Moonfish?

We have an exposed and fully customizable API so that we can connect Moonfish to any tool. We also provide our team of Data Engineers to assist you in this setup.

I am in an industry where real-time is crucial, how can I ensure that my metrics stay up-to-date?

From the Moonfish interface, you can control all your metrics and directly set their update frequency.

How is Moonfish not just another tool my teams will have to learn to use?

Moonfish has been designed to seamlessly integrate with your business processes. In this regard, the interface provided is accessible from your existing tools and is not intended to be used on a daily basis. It allows you to control all your metrics and quickly create a new one if needed.

For whom is Moonfish built?

Moonfish enables CRM teams to create indicators that suit their upcoming marketing needs, making them the primary users. However, the interface also provides results to aid in understanding and explaining the algorithms that calculated the indicators. Therefore, Data teams can also access it to analyze the results.

Scale-up on CRM personalization with Moonfish